Traditional marketing is no longer sufficient as it used to be in the past. Nowadays, if you need to promote your business and company, you have to think of creative and digital marketing ideas for your business to stand out; one such is using animation. Animation provides you a creative way you can engage with your audience. It can pull the attention and keep a catchy jiggle in the back of your audience’s mind. Animation videos can be professional, emotional, informative, or funny. Whatever the animation is, it will create an everlasting impact on your audience and potential clients.
The following are the various ways one can use animation to grow your business and improve sales.
Use storytelling animated videos to promote your brand.
No one gets bored listening to stories because they excitingly portray pictures with flashy and entertaining characters. To effectively reach your audience, you need to share with them a compelling and exciting story. Share your company values, the story, and the benefits of your brand, share informative and educative messages. These are but a few stories you can share with your audience to create an emotional connection. Moreover, storytelling in business is an effective strategy since they convey the message in a way graphs and statistics cannot. Not only does the story build the name of your business company, but you will also leave an impression that your audience will not easily forget.
When storytelling, you have to choose a story of your business that has the most significant impact on your customer’s mind. To make the story more impactful, tell your audience how your product is an excellent solution to their problem, use conflict, funny conversations, and characters, and spark emotion in your audience’s mind.
Ensure the animation uses your brand colors and fonts with illustrations related to your website. Animation allows you to personalize the content to use your business brand in every frame of the video. You can add details such as your logo, use a specific message to promote your business’s identity easily and incorporate your company fonts.
Show the positive impacts your business is making through animated video infographics.
Today, people engage better with virtual information compares to written information. Infographics have been used in a business from the past to the present. The facts, figures, and statistical data of the strides your company is making presented excitingly helps your audience understand the analytics easily and faster. Showing the strides, you are making to make the world a better place positively impacts the customers and generates many social shares, increasing SEO performance.
You can produce a creative video instead of a PowerPoint presentation and use them in your annual sales meeting. This is great for the employees to interpret and understand the statistical data and better understand the company goals faster.
Make use of whiteboard animation if you have a tight budget.
Whiteboard animation and video scribing are an effective way to use animation to reach your audience if you have a tight budget. With simple sketches on a whiteboard, you can deliver creative strokes that can significantly impact your audience.
“Whiteboard animation may cost less, but it is a powerful tool you can use to brand your business,” says experts at Spiel. You can present your business’ information in a simple but creative way to help your prospects and viewers dive deeper into your product or service details. It enables the customer to interpret the information faster. Also, whiteboard animation videos add a personal touch that is hard to achieve with other types of video.
You can use whiteboard animation as a training library to train and inform your views about your products and service or use it as a sales tool. This allows your viewers to understand your business objectives faster and increases customer engagement.
Use animated product demos to promote your products.
Product demo videos are different from explainer videos. Explainer videos tell the product’s story, while product demo videos explain what the product is all about. The product demo explains everything you need to know about the product and its after-effects.
Product demonstration videos are basically for customers who need a little more convincing to use your product or service. By utilizing animated product demos, you can showcase your product as more relatable and reach a wider audience. You can add humor and emotion to make the product more relatable to your viewers.
If the animated video is funny and creative, the viewer will subconsciously prefer your product to your competitors because of the imprint you left on their mind.
Add informative animated videos on your landing page.
Most notable and established brands use several landing pages to increase conversation with users. Using the same video on all your landing pages is not good SEO practice. On the other hand, it is costly to produce different videos for each page. You can use simple animated videos for all your landing pages at a cheaper cost to solve this.
You can add inspiring, humorous, or informative animated videos about your product to attract viewers to your website. You can also use animation videos as explainers to explain your products and services. Adding a video to advertise your brand can also be a great way to encourage social shares.
Conclusion
Although animation has the power to capture and retain the attention of your audience, you must have content that resonates with your customers on a significant level. The above tips give you a rough idea of areas you can use animation videos to promote your business growth. The ways create a massive impact on the audience’s mind benefiting you and the viewer.
