We’re in the age of information, and content is king. Companies rely on delivering valuable insights about their industry and business to increase brand influence. This is an effective way to build trust with their target audience and strengthen their online presence.
However, it’s easy to be overwhelmed by the plethora of information available today, especially when developing new content ideas. You’re not alone in this struggle. In this article, you’ll discover five interesting ways to find new content ideas.
Create a content calendar.
When it comes to brainstorming for content ideas, having a eureka moment or flash of inspiration can be exhilarating. The downside is this approach is unreliable and quite inconsistent. Taking time out to create a content calendar will drastically improve your productivity and efficiency.
Start by setting clear smart goals for what you want to achieve. Whether you’re increasing audience engagement or raising brand awareness, all that matters is that these goals are specific with clear objectives and timelines. For example, a clear goal might be to ”Grow organic website traffic by 30% by November 30th”. Setting these goals gives a clearer perspective of the type of content required.
The next step is to create a swap file of ideas relative to your brand that’ll help you attain these goals. You can equally implement this system monthly or annually. As long as you keep updating your swap file, you’ll never run out of content ideas.
Outsource your digital marketing campaign.
As a small business owner, time will always be your most priced asset. So why not involve a few experts in your digital marketing campaign? Contracting a seasoned social media manager’s services can fast track your progress and save you time and money. A social media marketing company that focuses primarily on advertising and content marketing can create a flexible and effective marketing strategy that falls within your budget.
A great example is Linkgraph. This is a full suite digital marketing company specialized in social media advertising, PPC, SEO, content marketing, and more.
Their professionals can take both your social media presence and content marketing strategy to the next level by creating organic posts tailored to fit your ideal customer persona. When you visit their website, you can access incredibly powerful tools such as keyword search volume, keyword tracker, and content optimizers. The best part is that they’re all free.
Use topic generator websites.
A handful of websites offer useful but straightforward tools that generate a list of topics in an instant. Websites such as HubSpot and Portent present this tool. Some of the ideas suggested by these generators may be a miss at first, but after a few tries, you’ll hit the mark. Just type in your relevant keywords, sit back, relax, and watch these work their magic.
Use Google search suggestions.
Google’s search generator is another powerful tool that helps you source content ideas. When you enter a word into the search bar, a drop-down menu offers a list of suggestions with every new word you type in. You can also scroll down to the bottom of a results page for related searches. If you learn how to Google with these amazing tricks, you’ll never run out of ideas again.
Research your audience’s pain point.
As a social media marketer, it’s essential to interact with your follower base as frequently as possible. It doesn’t matter which social channels you use. Whether through blog posts on Linkedin, comments on Snapchat, Youtube video content, or product reviews; these are a goldmine for content ideas. If you haven’t established that level of authority yet, you can go where your prospective customer hangout online.
It’s also typical for your audience to post and share their opinions on various social media platforms. Reddit, Quora, and Yahoo are some of the biggest online discussion platforms with high monthly visits and an endless stream of topics. When you engage with potential customers about their particular experiences with products and services in your niche, listen to what they have to say. You can draw lots of ideas to build your content on.