Telemarketing. Does it sound old and irritating? Yes? Despite being an old method, it is still effective in the B2B lead generation process. With the advancement of technology and software, many B2B lead generation strategies such as email marketing, content marketing, influencer marketing etc. have been introduced.
Even business professionals are happily using these strategies and gaining profits from them. But has telemarketing really lost its charisma in the lead generation world? Of course no.
Telemarketing is and will always remain one of the most effective B2B lead generation strategies in the world. If something is required then it is finding a good telemarketing services provider. A good service provider knows how and when to contact customers and how to deal with them properly.
When dealing with a customer, an agent is supposed to keep following things in mind; empathy, politeness, courtesy, patience, listen to customers objection carefully, let customers finish their statement and more.
Why is telemarketing the most effective lead generation strategy?
Regardless of being an old method, telemarketing is still used by many businesses. According to a report, almost 90% of marketing managers in Fortune 500 companies say that telemarketing is effective for generating leads and customer outreach. Let’s see how and why-
Faster outreach
When you text or email your customer you aren’t assured of the response. And if you know that you will receive the response then you don’t know how soon. But affordable outbound telemarketing services help your business to reach out to your customer in almost no time and get an instant response. This can help your business in acquiring more leads in the least possible time.
Delivers the quality leads
Acquiring a number of leads can be easy but acquiring quality leads can be a very difficult task. Most of the sales reps have reported that they struggle while prospecting. Don’t you think that the sales team is made to execute sales and not made for prospecting? Prospecting can be handed over to the telemarketing service providers so that they can bring in the potential customers. Then the sales team can focus on converting those prospects into buying customers. Hence, by prospecting the telemarketers bring in the quality leads for businesses.
Conversational marketing
No sales are ever consummated without a proper conversation with the vendor. Telemarketing gives businesses a chance to showcase their brand with a quality explanation and full info on the products and services offered by them through a real person instead of some email or messages. Telemarketing helps you to build a strong relationship with the customer and let customers build a trust in you which is very much required. Only then the buyer can move ahead to make the purchase decision.
Improve your messaging
The telemarketing service provider gives you an insight on what customers think about your offerings, value proposition, and brand. Because agents interact directly with your customers and can guess well what thoughts customers have in their mind related to your business. Agents can easily guess if your customers are lacking interest in your offerings and can provide you valuable feedback about how your messages resonate and with real B2B buyers and decision makers.
I know sometimes the method can be too irritating but if done in a proper way with correct strategies, then telemarketing services can be a boon to B2B lead generation process.
