Writing a blog is one of the best ways to engage with your customers, but where do you start? Find out in this guide to blogging as a business.
In 2021 there were around 32 million bloggers in the United States alone.
Blogging is a lucrative business if you can find the right niche and audience. You may be wondering about how to start a blog or whether blogging as a business is the correct route for you. If you are looking to get started as a blogger, this article can help.
Keep reading to understand the steps required to start a blog in 2022 and start making money as a blogger.
1.Pick Your Topic
You should first have an idea of the topic you want to write your blog about. Ideally, this should be something you are passionate about, like cooking, a hobby, or a knowledgeable topic.
Finding a niche for your blog content will make it easier to find when someone searches your content. If you are blogging as a business, you can make the blog about your business niche.
Starting too vague or generalist will put you at a disadvantage as you will have too many content categories to cover. Specialize in your knowledge or business area and work from there.
2.Choose Hosting
Once you know what you want to write about and have a few blog ideas jotted down for posts, you need to look at the technical side of things. You will need a blog host.
WordPress is the gold standard for blog hosting, so you will want to look for a hosting company that helps you set up a WordPress blog. You can even do this with WordPress themselves, and they will create a blog from the ground up for you.
3.Design Your Blog
Once your first blog website is up and running, it will look empty and bare in its design. This is where blog templates come into play. If you go down the route of hosting a WordPress site, you will have many website templates to choose from.
Some templates are free, whereas others come at a premium as they offer specialized functions. Whichever route you choose, you will be able to find a style and look that suits your business or blog model.
4.Write Your Content
Now comes the most critical and challenging part. You need to write your content.
An empty blog will attract very few readers, and you need to have at least twenty posts up on your blog before you start trying to publicize it. This is because Google and other search engines will value your content more highly if readers stay on your site longer. They will only remain if there is content to engage with and read.
Blog posts can be anything from 500 – 5000 words depending on how detailed you want to be about the topic you are writing. It is best to have different article styles to keep people interested.
5.Promote Your Blog
Now that your blog is live and has the content, you need to get out and start promoting it. Post links on social media, mailshot your clients and start looking into search engine optimization to succeed.
Blogging as a Business
And that is it. You have started blogging as a business. As your success grows, so will your blog and means to monetize your content.
You will need to expand your horizons and create different types of content to keep people engaged, but for now, just keep writing blogs and enjoy interacting with your audience.
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