Telemarketing has always been the most effective approach to promote products or services. To get the desired business results with the help of telemarketing, all you need is a team of adept agents and vast experience. However, both these things aren’t easy to get.
That’s why most of the business owners make contact with reputed outbound telemarketing companies. Nowadays, telesales agents are trying to understand why they aren’t getting the desired results after trying so hard.
Of course, we aren’t trying to convey a message that telemarketers have lost the capability to bring the desired results to the table. The reason behind unwanted results is some hidden mistakes that telesales agents commit during the conversation with potential customers. This factor cannot be overlooked because a meaningful dialogue and sales conversion rate go hand in hand.
Here are top 4 effective tips that will surely help telemarketers to convince potential customers:
Request for time
During the business hours (9 am to 6 pm), people are less likely to answer a call from unknown numbers. Owing to this, outbound telemarketing companies mostly face the hassle of poor answer rate.
In addition, potential customers disconnect the telemarketing call within 10 to 15 seconds. Consequently, this affects the telemarketing campaign’s effectiveness.
Therefore, it is crucial for the telemarketers to request for a time at the start of the conversation. This will definitely increase the probability that prospects stay on the call for a long period of time, which, in turn, may lead to a meaningful dialogue.
Apart from that, if customers say that they are busy in doing something, telesales agents should ask the best time in order to make contact again. After that, disconnect the call on the positive note.
Keep the list of benefits short
After requesting for time, if customers agree to listen about the benefits of products or services, it is imperative for the telemarketers to explain only the most important points.
If telesales agents try to explain everything about the products or services, the call duration will get increased, which may lead to a call hang-up.
What’s more, there is a high possibility that potential customers may get confused after knowing so many plus points about products or services. This could increase the average number of questions that prospects usually ask during the telesales call. It simply means unnecessary trouble.
So, it is paramount to keep the list of benefits short. It would be icing on the cake if telesales agents speak slowly and explain the key points in a personal manner.
From the customer’s point of view, it is very difficult to trust telemarketer’s words. The primary reason behind that is telesales agents always explain the advantages of products or services that they are promoting.
This gives customers a reason to doubt telemarketers because every product has some loopholes that could create a problem at the later stages. Therefore, it is imperative for the telemarketers to offer testimonials after explaining the merits of products or services.
Testimonials from other customers can easily convince the prospects.
Don’t make false promises
In order to serve multiple clients, outbound telemarketing companies pressurize the telemarketers to convince a maximum number of prospects.
Owing to this, telesales agents sometimes make false promises during the conversation with potential customers. Consequently, this increases the number of online negative reviews and thereby the business’s reputation gets affected.
Another reason why telesales agents make false promises to prospects is to reduce the number of complicated questions. However, this never pays off.
So, it is highly suggested to telemarketers to do not make false promises during the interaction with potential customers as this will never help to get the desired results.